A New, Old Trend: The Business Card Is Back

Business cards can play a very important part in any professional’s career. A chance meeting with the CEO of a company you admire or a new connection at a young professional’s mixer, the business card once served as a reminder of your encounter. Soon, however, the business card started becoming so common and overused that they started to pile up like drink coasters at a cocktail party. In the digital wave, they were pushed aside for an exchange of numbers and information on smartphones or a connection on Facebook or LinkedIn. The business card seemed like a thing of the past.

 

Thanks to an awakening of new designs, the power of the business card has been reignited. Clever shapes, more valuable messaging, and a lesson in branding is helping the business card make it’s comeback. If you ever ditched a business card before, you’ll think twice about doing it again after seeing (and, in some cases, experiencing) these new design trends.

 

New Materials

The cardstock you use on your business card can make or break it’s effectiveness. If a card is too flimsy, the person receiving your card might think you’re a reflection of the card’s strength. And there are tons of different choices of cardstock to pick from, making any choice possibly overwhelming. To avoid cardstock confusion, some professionals made the move to different materials such as wood, metal, plastic, and even transparent materials.

 

This reinvention of the material in which a business card is made with has revolutionized the industry, especially amongst young professionals who are looking to make important connections and a lasting impression on potential employers against a strong millennial class of competition. By introducing new materials, they body’s sense of touch becomes involved in the card presenter’s first impression, giving it an even stronger, and cooler looking, message.

 

Shapeshifters

Another way to change your view of business cards is to change the way you view a business card. Try making your rectangular card read vertically instead of horizontally, or, just tip the card on it’s side to make it a portrait shape rather than landscape.

 

Where this trend really becomes interesting is when die-cuts and special shapes are introduced. New designs offer square and circular shaped business cards, as well as cards with cutouts. Some cards even go as far as being foldable for convenience and to fit more information, or to be used as a pop-up element to give excitement to your brand. If you really want to go all out, you can design your cards to have arms and legs, as seen on CompanyFolders.com.

 

Valuing Yourself

The last trend that is important to note has to do with your own self confidence. A business card should reflect who you are, as well as give a glimpse into the work you can provide. It’s the connection between your meeting and an interview. Even if you’re not with a company, you should make yourself a business card and give yourself a brand. What symbols and colors represent you? What does a powerful business card feel like to you? Take these questions into consideration before designing your card to make the best choices in representing yourself.

How To Land A Promotion

I should preface this by saying there are no shortcuts when trying to get promoted. You absolutely cannot expect to put in half the effort and yield all of the desired results. In fact, in order to stand out from the crowd and make a name for yourself, often times you have to go above and beyond what is required of you within your normal day-to-day job description. So what exactly can you do to make the right impression and land that big promotion? The tips below can give you the guidance you need to find the success you’ve been hoping for.

 

Don’t say you want to be a leader; just be a leader.

Depending on your current role and the nature of your work, there are many different ways as to how to you can establish yourself as a true leader within your company. If you’re already in a managing role, going the extra mile to ensure quality of work will certainly help your chances for a promotion. Educate and reach out to those around you – be someone that other employees can go to over small issues or if they need a question answered. If you’re not in a position of management just yet, you can still apply both of these strategies as they will show that can handle the requirements of a role larger than the one you currently have.

 

Think of the team goals, and not of your own.

It can be difficult to not have a “me, me, me” mentality when thinking about your own goals. Thinking of what you want is not a bad thing, however, it can become a bad thing if it’s not applied to the greater good of the company’s overall goals. As stated in a Forbes article on the topic, “…it is impossible to do all the right things for all the wrong reasons.” You have to know how your strengths fit into the larger goal of the company. When approaching the subject of a promotion, position your pitch towards how you want to help the company succeed, and not what you personally deserve as a hard worker.

 

Be willing to ask for what you want, and show the proof as to why you deserve it.

Opportunities are sometimes hard to come by. If you’re in a particularly small or large company, you might have to create your own. This means that you both have to ask for a promotion, and you have to keep records at all times of what you consider your best work. You can’t always wait for your boss to notice your talents and recognize the projects you’ve had a hand in. And by gathering your top work and examples of leadership, you’ve done your boss’ job for them. This may seem like a scary and rather bold prospect, however, even if there are no opportunities available or your company doesn’t have the resources to carve out a new position to showcase you at that time, you’ve now established yourself as someone who wants a bigger piece of the pie. When the time comes, your boss will already have your portfolio on hand and the impression that you have what it takes to be a go-getter.