How to Improve Your Small Business in 2018

Pepper Rutland How To Improve Your Small Business in 2018Starting a small business is difficult for anyone to do. Small business owners have to do a lot of the work themselves, and this can be very taxing on an individual. With all of the different changes taking place in the economy, small business owners need to be prepared to act quickly in order to gain market share.


There are many areas that small business owners can concentrate on in order to improve both sales and profits. Here, I’ve highlighted a few of these areas.


Invest in Marketing


A marketing plan is critical to growing a company over a long period of time. There are numerous business owners who feel like they do not have time to develop a marketing plan and rely too heavily on word of mouth and social media posting. While both are key elements to a strong brand presence,  this is the wrong approach to take in order to develop a company. Instead, small business owners should decide what marketing tactics will resonate with customers the most.


With all of the different marketing options today, the entire process can feel overwhelming. It is important to have a strong online presence for any business. The vast majority of customers search for a product or service online before making a purchase decision.


Hire Quality Employees


One of the most important aspects of running a successful company is hiring the right workers. There are numerous small business owners who rush through the hiring process. This is not a good plan for growth over a long period of time. One wrong hire can be extremely costly to any business owner. Business owners should spend an adequate amount of time getting to know each potential job candidate. Over time, this is the best way to make a great hiring decision.


Develop a Financing Plan


Of course, many small business owners want to grow their company in 2018. A lack of capital, however, often prevents them from personally investing in their business. Borrowing money is not necessarily a bad thing if it will help increase sales and profits. It is important to have a plan to pay the loan down as fast as possible. Some business owners get into financial trouble because they attempt to borrow too much money at one time, and don’t have a viable plan in place to spend it wisely, or pay it back in a timely fashion.


The economy is starting to show signs of strength in various areas. Now is a great time for business owners to implement changes for the new year. With the right strategy, a business can increase both sales and profits.

3 Entrepreneurs To Watch In 2018

Pepper Rutland 3 Entrepreneurs to watch in 2018The past few years have seen a surge of startup businesses by young millennials looking to conquer the world. As 2018 begins, we are already seeing go-getters taking their ideas and creating innovative business ideas that could change the world.


With so many young entrepreneurs on the scene, there are a few that you should keep an eye on this year. Meet three entrepreneurs that are ready to take 2018 by storm.


  1. Nick Mares


This young millennial is looking to educate the world on healthy eating habits, one bowl of bone broth at a time. Mares created Kettle and Fire in 2015 with the help of his brother, Justin. Within two short years, their line of bone broths were available in more than 1,700 stores. Their product line has been picked up by Krogers, Whole Foods, Sprouts, and several other popular grocery store chains. Mares plans on introducing a handful of new products this year. Business experts estimate that Kettle and Fire is looking to earn at least eight figures in 2018 alone.


  1. Kathryn Minshew


To put it lightly, Kathryn has turned the recruiting world on its head. Feeling the pressures of finding the perfect career, Kathryn Minshew decided to take matters into her own hands to help other young, industry hopefuls struggling to find the right positions. She is the founder and CEO of The Muse, a website (and really, an online community) that explores different job prospects in the hopes of giving people the career advice they need.


  1. Kai Kloepfer


Gun safety is a hot button issue right now and one millennial sees it as a lucrative business opportunity. The MIT sophomore is the mastermind behind Biofire Technologies. With the mission of “building smarter guns with biometrics”, Biofire helps implement smart technology into the manufacturing of guns. For example, one clever innovation by Biofire makes the gun recognize that it is being operated by the correct owner. This technology looks to help make guns safer and smarter.


These three twenty somethings are helping change the way the world works. With so many millennials looking to take their innovative ideas to the next level, 2018 is sure to be a year of promising startup companies.