A New, Old Trend: The Business Card Is Back

Business cards can play a very important part in any professional’s career. A chance meeting with the CEO of a company you admire or a new connection at a young professional’s mixer, the business card once served as a reminder of your encounter. Soon, however, the business card started becoming so common and overused that they started to pile up like drink coasters at a cocktail party. In the digital wave, they were pushed aside for an exchange of numbers and information on smartphones or a connection on Facebook or LinkedIn. The business card seemed like a thing of the past.

 

Thanks to an awakening of new designs, the power of the business card has been reignited. Clever shapes, more valuable messaging, and a lesson in branding is helping the business card make it’s comeback. If you ever ditched a business card before, you’ll think twice about doing it again after seeing (and, in some cases, experiencing) these new design trends.

 

New Materials

The cardstock you use on your business card can make or break it’s effectiveness. If a card is too flimsy, the person receiving your card might think you’re a reflection of the card’s strength. And there are tons of different choices of cardstock to pick from, making any choice possibly overwhelming. To avoid cardstock confusion, some professionals made the move to different materials such as wood, metal, plastic, and even transparent materials.

 

This reinvention of the material in which a business card is made with has revolutionized the industry, especially amongst young professionals who are looking to make important connections and a lasting impression on potential employers against a strong millennial class of competition. By introducing new materials, they body’s sense of touch becomes involved in the card presenter’s first impression, giving it an even stronger, and cooler looking, message.

 

Shapeshifters

Another way to change your view of business cards is to change the way you view a business card. Try making your rectangular card read vertically instead of horizontally, or, just tip the card on it’s side to make it a portrait shape rather than landscape.

 

Where this trend really becomes interesting is when die-cuts and special shapes are introduced. New designs offer square and circular shaped business cards, as well as cards with cutouts. Some cards even go as far as being foldable for convenience and to fit more information, or to be used as a pop-up element to give excitement to your brand. If you really want to go all out, you can design your cards to have arms and legs, as seen on CompanyFolders.com.

 

Valuing Yourself

The last trend that is important to note has to do with your own self confidence. A business card should reflect who you are, as well as give a glimpse into the work you can provide. It’s the connection between your meeting and an interview. Even if you’re not with a company, you should make yourself a business card and give yourself a brand. What symbols and colors represent you? What does a powerful business card feel like to you? Take these questions into consideration before designing your card to make the best choices in representing yourself.

How To Land A Promotion

I should preface this by saying there are no shortcuts when trying to get promoted. You absolutely cannot expect to put in half the effort and yield all of the desired results. In fact, in order to stand out from the crowd and make a name for yourself, often times you have to go above and beyond what is required of you within your normal day-to-day job description. So what exactly can you do to make the right impression and land that big promotion? The tips below can give you the guidance you need to find the success you’ve been hoping for.

 

Don’t say you want to be a leader; just be a leader.

Depending on your current role and the nature of your work, there are many different ways as to how to you can establish yourself as a true leader within your company. If you’re already in a managing role, going the extra mile to ensure quality of work will certainly help your chances for a promotion. Educate and reach out to those around you – be someone that other employees can go to over small issues or if they need a question answered. If you’re not in a position of management just yet, you can still apply both of these strategies as they will show that can handle the requirements of a role larger than the one you currently have.

 

Think of the team goals, and not of your own.

It can be difficult to not have a “me, me, me” mentality when thinking about your own goals. Thinking of what you want is not a bad thing, however, it can become a bad thing if it’s not applied to the greater good of the company’s overall goals. As stated in a Forbes article on the topic, “…it is impossible to do all the right things for all the wrong reasons.” You have to know how your strengths fit into the larger goal of the company. When approaching the subject of a promotion, position your pitch towards how you want to help the company succeed, and not what you personally deserve as a hard worker.

 

Be willing to ask for what you want, and show the proof as to why you deserve it.

Opportunities are sometimes hard to come by. If you’re in a particularly small or large company, you might have to create your own. This means that you both have to ask for a promotion, and you have to keep records at all times of what you consider your best work. You can’t always wait for your boss to notice your talents and recognize the projects you’ve had a hand in. And by gathering your top work and examples of leadership, you’ve done your boss’ job for them. This may seem like a scary and rather bold prospect, however, even if there are no opportunities available or your company doesn’t have the resources to carve out a new position to showcase you at that time, you’ve now established yourself as someone who wants a bigger piece of the pie. When the time comes, your boss will already have your portfolio on hand and the impression that you have what it takes to be a go-getter.

What to Expect When Working at a Startup

A start-up company is not just like any other new business. It’s a new business that has its sights set for big things, and while start-ups are young companies that have their work cut out for them, success is not easy.

 

A quote from the cofounder and co-CEO of Warby Parker explains this further in a recent Forbes article. “A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed.” Those are tough odds for young companies looking to break into their market. And yet, start-ups continue to be on the rise in the U.S., with thousands of young hopefuls looking to be a part of the next big thing.

 

If you’re considering a job with a start-up, or are looking to join an existing start-up, here’s what you should expect.

 

Expect Change

Change could happen nearly every day at a startup. Since things are new and really young start-ups tend to only have a handful of employees, there’s likely not a rulebook yet as you’re just getting started on figuring out how to run your business. This makes for an exciting atmosphere, but it can also test your patience. You have to have a high tolerance for fast paced change, because adaptability is really the true nature of your business.

 

Everyone is Important

It’s not a generational approach; at a startup, everyone is a crucial member of the team. Even if there is a solid managerial structure in place, your work is vital to the success of the company. You won’t be able to hide at your desk if you’re feeling drained. This can create a very welcoming and supportive environment but can overwhelm anyone who’s not sure if they are up for the challenge. Teamwork will be heavily relied upon, and new ideas are nurtured instead of being turned away based on your tenure.

 

Benefits, Schedules and Offices are Untraditional

One of the most appealing aspects of start-ups is how untraditional they are. Younger generations have seen those before them fall into a working pattern that leaves people feeling a bit stuck in a routine every day. Start-ups often offer nontraditional job aspects that are extremely attractive, such as an open office with a casual environment, happy hours and downtown lunches with your teammates to celebrate wins, and flexible working hours with unlimited sick days. While these perks sound great at first, they can sometimes become cons quickly. Because startups are still growing, they do not always have the ability to afford health insurance and other standard benefits at a traditional company.

 

Things Move Quickly

Start-ups are a fast paced environment. Just as quickly as your dreams were realized, they can be taken away. While the long term successes will be great, it’s getting there that can be the problem. This means that you have to be able to prioritize projects to accommodate for big clients and changing routines. You could be moving offices quickly as you continue to grow as well. If you usually like to take a third or fourth pass at your work before sending it to a client for review, you’ll have to settle for two rounds. Time is very valuable and it certainly cannot be taken up by any type of doubt.

 

The most important aspect of a start-up is the atmosphere. It’s an exciting time even if you’re working from a few desks in an office basement. Keeping the above job aspects in mind, you’ll be able to adjust to your new job quickly – just be prepared not to settle into any type of routine too quickly.

 

Office Feng Shui: Unconventional Ideas for Your Space

2017 will see a lot of new trends, especially in office environments. Some of these trends have companies around the globe rethinking the layout of their offices in order to yield the best productivity. If you or your employees are feeling drained and your brain gets foggy throughout the day, try adapting some of these trending office layouts.

 

Where to Place Your Desk

Actual Feng Shui practices show that even your desk has an important place in your office. You’ll want to point your desk in the “power position” in order to maintain positivity and authority. According to Feng Shui, you should always have your desk set in a way where you can see your door. This way, you will be able to see opportunity as it comes through your career.

 

Storage Design

Office design is crucial to the atmosphere and culture of a company. Functional furniture and storage cabinets have to match the aesthetic of the office just as any desks and chairs do. To blend your storage furniture a bit, you can use small cabinets as office dividers in an open area, or turn them into a functional seating feature.

 

Flexible Layouts

As technology continues to grow and change at a rapid pace, so should your office. This is not to say that you need to remodel your office every couple of months, but moreso to say that your office should be adaptable for any amount of layouts necessary. If the budget is tight, your offices could double as work event spaces, seminar classes, and large meetings. Having an open concept will help keep this flexibility in your office.

 

How to Feng Shui Your Desk

If you’re looking to get a little clarity at your desk, Feng Shui uses a great layout designed to give you good energy and mental openness. By dividing your desk space up in the 9 sections outlined by the Feng Shui bagua map, you’ll be able to add functional and personal items to your desk that will promote productivity. A few of these steps include adding some greenery to the top left corner of your desk, a photo of a loved one in the right corner, or keeping an agenda near your mouse in the bottom right corner.

 

Office Wellness Areas

One of the biggest trends in recent years is adding a wellness space to your offices. Mental and physical wellness is extremely important for your employees. To keep a good energy and to promote overall wellness, adding bright and open, yet private, spaces will help to clear the mind, while physical wellness can be taken a step further by offering gym spaces and smart kitchens.

 

While these ideas may seem a bit unconventional, they will help you to optimize your office space for the highest productivity rates possible. By pushing the boundaries and trying a new style, the entire nature of your office can change. If you’re looking to remodel your space this year, you’ll want to keep this tips in mind.

 

6 Steps That Will Set Your Business Up For Success

Pepper Rutland relays 6 steps that will set any business up for success.Succeeding in business takes a village. The reality is, however, that there’s no clear cut formula on how to succeed within the business world. And really, how could there be? Success looks different for every business and for every entrepreneur. While there may not be a book of rules to ensure success, there are plenty of strategies any business can take to set themselves up for their ultimate end goal. Once you’ve defined what success looks like for you, take a look at these helpful foundational tips and try incorporating them into your strategy.

 

Thoroughly develop a marketing plan

If you’re a new business, part of the main focus of your launch will be attracting customers. Creating a marketing plan that is far-reaching will be key in spreading awareness of your brand. If you’re an established business, you’ll want to make sure your marketing plan stays true to your brand while attracting new customers. No matter the motivation, don’t be afraid of the tried and true practices of attending tradeshows and conferences, as is suggested by this Huffington Post article. This will help customers to discover and then connect with your brand.

 

Build an attractive online presence

Social media continues to be an important player in online marketing. If your online site isn’t optimized for mobile and tablet experiences, you could be losing out on a portion of your audience. Ensure that you are utilizing all relevant social media platforms and that they not only contain the right information but look attractive as well.

 

Hire employees that make you happy and work to make them happy

The people with whom you work will account for the people with whom you interact with for three quarters of the year. It’s important that you invest in good people that want your business to succeed. In turn, it’s also important to make those employees feel valued. By surrounding yourself with those who “make you stretch” and are unafraid to give feedback, your business will enjoy a healthy foundation for success.

 

Stay ahead of the game

Always be prepared. If you’ve employed a team to help tackle a customer service issue, make sure that you know all of the details ahead of time and have already started to brainstorm solutions. Showing up to a meeting looking for help will leave your employees feeling panicked without a jumping off point. Make sure you’ve already set up guidelines for billing, time tracking, and role assignments, even if you plan on making adjustments as the solutions are being developed.

 

Keep your team educated

Technology is ever-developing and influencing the way we do business. Technology has also brought us closer to easily accessible education than ever before. Take advantage of online courses and encourage all within your office to read topical blogs and publications to stay ahead of trends. Knowing your competition simply isn’t enough anymore; educating yourself on developments within your industry will leave you being the industry leader in the end.

 

Maintain an organized environment

Having an organized office doesn’t just mean that the pens and printer paper are in their respective storage areas. Designing a space that cultures communication and accessibility to collaboration will help you stay connected to your team. Additionally, being able to define spaces within your office’s main work areas will keep employees’ focus just as organized as the space they work in.

 

Whether you’re a new or mature business, these tools will help you to stay focused in business and set you on a defined course for success.

 

For more tips and advice from Pepper Rutland, visit the blog page

Small Business Challenges in 2017

Part of the new American dream is staying small in business while dreaming of big success. While small businesses across the country are thriving, there are some concerns that keep owners up at night. It’s not always easy being a small business in a big market, and there are some who are feeling crippled by the challenges they face on a daily and annual basis. Here, we’ll take a look at some of the top challenges small business are faced with in 2017.

 

Remote Work

Advancements in technology have been very kind to the business world, especially for remote employees. With a slew of applications that can connect businesses, employees, and clients, more and more people are looking to work remotely instead of relocating for new opportunities. While this is a great option for employee retention and attraction, small businesses will need to be equipped to handle this practice. Small businesses will also need to lay out an entirely new list of rules to ensure that this privilege is not abused.

 

Healthcare

The debate rages on with healthcare. For being such a high priority for Americans, unfortunately there are clear losers while the government decides what healthcare will look like for years to come. Small businesses happen to be one of those areas that are getting caught in the cross-fire. Rising costs and uncertainty in policy have made this a top concern for small business owners. According to an article seen on bizjournals.com in early December of 2016, 52 percent of small business owners rank the “cost of health insurance” as a critical problem.

 

Retaining Customers

Every marketplace is starting to become a crowded one, with innovative strategies helping to take businesses further. This makes it easy for small businesses to get lost in the noise. Holding on to key customers and ensuring that they remain a profitable one continues to be a challenge for small businesses. While there are plenty of challenges in attracting new customers, it is important to focus on maintaining your customer base and ensuring they feel like a priority.

 

Stamina

Being a small business owner takes a lot of work. Not only are there challenges to face within the business (see list above), but there are many challenges that face the owner themselves. Being understaffed can cause owners to double the amount of work they should be doing, which can lead to long hours and one tired owner. Maintaining the energy to take on each day with success in mind can take a toll if areas within the business are not being supported as they should be. Hiring an assistant might set a business back a pretty penny but will help owners keep their cool and help them do what they do best: lead.

Why Employee Recognition is Vital to Organizational Success

cup-1010916_960_720MMR has grown significantly in the past year alone. We’ve added new offices and expanded existing locations, adding new facilities to service our growing professional community. At the same time, we’ve been fortunate to receive several awards and the honor of being considered one of the Best Places to Work in Baton Rouge. Such success, we know, is a testament to the brilliance of our workforce and the privilege I’ve been afforded to lead a team that not only understands the company’s vision, but is passionate about bringing it to fruition. Thusly, a part of our company’s culture is celebrating one another and recognizing the efforts of the team.

If you frequent MMR’s website or follow us on social media, you’ll see multiple examples where we highlight individuals whose contributions benefit the entire company. Many times these individuals have worked with MMR for decades, making an invaluable impact on every part of the company just by doing their jobs. So we make it a point to say thanks, and I think every organization, large or small, should do the same.

Of course, recognition is not a requirement for employing people. Subsequently it is often overlooked as long as fair pay and benefits are provided. However, employee recognition (or the lack of it) has a major impact on the success of your business in the following ways:

  • Retention: Recognition of great work is likely increase employee loyalty. When employees feel valued where they work, they will stay (and may even bring along promising recommendations). Why is this important? Employee turnover stalls growth. Having to use value time on retraining and getting new hires up to speed can be counterproductive for key goals. Additionally, it hurts the bottom line. The amount of loss increases when replacing more experienced employees, and the longer it takes to find them.

  • Morale: Creating a workplace in which people feel excited about coming in, and are ready to work when they do, is essential to a thriving organizational culture. Acknowledgement of the time and effort people invest into the company’s goals will encourage continued, meaningful investment and it is infectious–as is low morale, so do what you can to keep engagement high.

  • Productivity: With high morale comes an increase in productivity. That means employees  can get more done more done more efficiently. When this is the case, continued growth and expansion as an organization is inevitable, creating a cycle of success that reaches every level of the company.

Take the time to give back to your employees by acknowledging their effort and celebrating success. It makes a world of difference for the company at large and it’s the right thing to do.

New Year’s Resolutions for Business Owners

pexels-photo-38196In a recent blog I shared some tips for finding success as a first-time manager; there are some very important, relevant lessons included within. Yet, since success is as much about evolving as it is about getting things right, I decided to create this post as a complement, and/or as a message for seasoned business owners, about making some resolutions to do things differently (read, better) in the new year.

 

  1. Stick To Your Goals
    Considering that just 8% of people who set New Year’s resolutions actually go through with them, this is the most important piece of advice to adhere. Set goals for yourself, both for the long term and short term, and some actionable steps you can take every day to achieve them. If it helps to write things down, get a brand new planner or journal and do that. If you’re not good at keeping yourself on track, partner with someone, like an assistant or confidante to keep you motivated and to hold you accountable to achieving everything you’ve set out to do.
  2. Do Something That Scares You
    Step out of your comfort zone. Going out on your own to start or lead a business is a challenge within itself, and a display of courage and confidence. However, since then, what have you done that made you afraid, that put you in a position where you didn’t have control over the outcome or direction? If the answer is nothing, it’s time to shake yourself up. Try something you said you’d never do; challenge yourself to face your fears, and you’ll be better for it.
  3. Learn Something
    Likewise, commit to learning something new. Whether it’s investing in a few books or actually taking a class, continued development is highly important and deserving of your time and money. To be clear, however, new lessons don’t have to be business or industry related. It can be anything from archaeology to baking. Whatever you choose to keep your mind active and expand the scope of your own understanding, will serve you well in your career.
  4. Improve Your Online Presence
    The Internet isn’t going anywhere. In fact, it’s getting bigger. If you haven’t made a professional website and career-focused social media profiles, you’re far behind but not incorrigible. In 2017, put more effort into your brand and the message you want to send online. It’s a part of who you are.
  5. Take Time Off
    Last but not least, take time off. So few Americans take a vacation. As the leader of a business, doing so may seem further away from reality because of various, important responsibilities and tight schedules. However, while setting up your calendar, build some time away from the office into your agenda to ensure that you can destress, rejuvenate yourself and be more productive upon your return.

Succeeding as a First-Time Manager

pepper rutland_managementManagement is a natural progression for anyone who loves his or her job and has a knack for leadership. However, great managers are not born or developed overnight; even with a world of experience, knowing how to bring out and/or nurture the same skills in others is something that takes time and personal development. Here are some tips to help you prepare for your first management role.

 

  1. Learn The Business
    There’s a major difference between knowing what the company does and how the company works. You may have some base-level knowledge of how things happen in the company, especially If you’re being promoted into a new role within the same organization, but as a manager, you must also consider the business side of things. That means, the company’s financials, procedures, bureaucracy and how your position, department and subordinates fit into that puzzle.
  2. Ask Questions
    Which brings us to our next major tip: ask questions. This is probably the best but most overlooked part of managing. After all, you’re expected to know everything, right? Wrong. Don’t be afraid to admit blind spots. They’re okay as long you’re making an effort to improve on them. This is particularly helpful for people transitioning to a new company altogether.
  3. Lead By Example
    People will look to you for guidance on how to respond to problems and how to react in times of uncertainty. Make sure you’re sending the right message to your team at all times, and creating a relationship in which they trust your choices and are willing to heed your advice and direction.
  4. Be Yourself
    Your management style or approach doesn’t have to be like someone else’s, nor should you wait for directives on how to get things done. If you have a good idea, take initiative, try things out, and learn whether it works or how you can do things better going forward. This is how you improve.
  5. Be Easy on Yourself
    This cannot be overstated. No one is perfect. In working to get there, show yourself mercy and allow room for mistakes. Doing anything for the first-time is not likely to be easy, but challenges are necessary. Balance the bad with the good, and when criticizing yourself, highlight both. You may find that you’re doing better than you think.

4 Reasons Why People Love Where They Work

pexels-photo-57825-large

Last month I highlighted MMR’s inclusion in the Baton Rouge Business Report as one of the best places to work in the city. The decision was made based on a combination of MMR’s answers to a questionnaire about workplace policies and demographics, and our employees’ own details about their satisfaction within the company. I decided to write this blog to share a few tips about why employees may consider your company a great place to work.

Employees enjoy love where they work when:

  1. The Company Has a Clear Vision
    People want their work to have a purpose. Employees, at every level, want to be aware of the company’s objectives, its plans for future growth and how their own efforts fit into the larger picture. Obviously not every detail is appropriate to share, and certain pieces of information may be reserved for small groups within the company rather than the entire organization. When possible, however, make a point to communicate the company’s vision and when it reaches certain goals to which the people of the company have contributed.
  1. Their Voices Are Heard
    Many times, ideas for how your company can improve, whether in practice or the offering of your product, are right in house. Your employees are a great resource because they are capable, knowledgeable, and have a stake in your company being successful. Open door policies are great if you can do them; if you don’t have the time, be sure ti designate someone who can receive and share those comments and concerns with you, then respond personally to let your employees know you’re listening.
  1. They Are Valued
    In that same regard, employees want to feel like they mean something to the company. The truth is, they mean a lot to the company, regardless of their title. Everyone has a part to play which enables the rest of the team to focus on their own responsibilities. You show that you value your employees in many ways, such as: providing fair wages and great benefits, listening, celebrating success together, and offering opportunities to advance, as a start.
  2. They Like The Leadership
    Lastly, but not the least important, people love where they work when they like who they work for. As a leader, people look at how you interact with them and others in the company. They take stock of whether you exemplify strong, clear leadership and your response to situations under pressure. Each of these factors affects how they see you, and ultimately determines how they see the company. Be cognizant of that representation and treat everyone with the respect they deserve.