Business cards can play a very important part in any professional’s career. A chance meeting with the CEO of a company you admire or a new connection at a young professional’s mixer, the business card once served as a reminder of your encounter. Soon, however, the business card started becoming so common and overused that they started to pile up like drink coasters at a cocktail party. In the digital wave, they were pushed aside for an exchange of numbers and information on smartphones or a connection on Facebook or LinkedIn. The business card seemed like a thing of the past.
Thanks to an awakening of new designs, the power of the business card has been reignited. Clever shapes, more valuable messaging, and a lesson in branding is helping the business card make it’s comeback. If you ever ditched a business card before, you’ll think twice about doing it again after seeing (and, in some cases, experiencing) these new design trends.
The cardstock you use on your business card can make or break it’s effectiveness. If a card is too flimsy, the person receiving your card might think you’re a reflection of the card’s strength. And there are tons of different choices of cardstock to pick from, making any choice possibly overwhelming. To avoid cardstock confusion, some professionals made the move to different materials such as wood, metal, plastic, and even transparent materials.
This reinvention of the material in which a business card is made with has revolutionized the industry, especially amongst young professionals who are looking to make important connections and a lasting impression on potential employers against a strong millennial class of competition. By introducing new materials, they body’s sense of touch becomes involved in the card presenter’s first impression, giving it an even stronger, and cooler looking, message.
Another way to change your view of business cards is to change the way you view a business card. Try making your rectangular card read vertically instead of horizontally, or, just tip the card on it’s side to make it a portrait shape rather than landscape.
Where this trend really becomes interesting is when die-cuts and special shapes are introduced. New designs offer square and circular shaped business cards, as well as cards with cutouts. Some cards even go as far as being foldable for convenience and to fit more information, or to be used as a pop-up element to give excitement to your brand. If you really want to go all out, you can design your cards to have arms and legs, as seen on CompanyFolders.com.
The last trend that is important to note has to do with your own self confidence. A business card should reflect who you are, as well as give a glimpse into the work you can provide. It’s the connection between your meeting and an interview. Even if you’re not with a company, you should make yourself a business card and give yourself a brand. What symbols and colors represent you? What does a powerful business card feel like to you? Take these questions into consideration before designing your card to make the best choices in representing yourself.